A Movie is More Than Marketing and Hype: This Week's Collective Publishing Article

In this week's Collective Publishing, I look at today's modern fascination with trailers, on-set stills, and release dates. It has become so extreme that all the talk seems to be pre-release chatter, and once the movie comes out, there is a review and opening weekend box office discussion but then it is forgotten. Movies may be product, but more importantly, they're art. This week I remind us the most important part and the most worthy of discussion is the actual movie.