I've heard many people complain about how it now feels like 10 minutes of commercials before we get to the movie at the cinema. The much more annoying thing is the minute long Pepsi or Subway commercials that are posing as plot points in the middle of your movie. It is easy to declare product placement as pure evil. There are times that it can actually be relevant and important to a picture, and it can even enhance a story. I analyze the art of the product placement in movies in my latest Collective Publishing article.